A full outbound engine for an international events brand: audience sourcing, a 30,000-contact verification pass, and sending infrastructure built to carry the volume.
Cold outbound that lands in the inbox and gets answered.
I build the whole outbound machine: lists pulled from real buying signals, verified contacts, warmed sending infrastructure, copy that reads like a person wrote it, and the automations that catch every reply.
- From:
- Matt <matt@creavio>
- To:
- you
- Subject:
- your next 100 conversations
Hi there,
Most cold email fails before anyone reads it: stale lists, unverified addresses, burned domains. I fix that layer first, then write the emails.
Tell me who you sell to and I will map the list, the signal and the first email before we start.
Matt
Replies, not open rates. A few threads worth reading.
Double-digit reply rates held across a 390,000-email campaign.
Interested leads from 72K emails, 4.6% reply rate.
Deal opportunities in the first 35 days.
Genuine positive replies from 500 creators, 0 bounces. Beat the client's pilots in two other countries.
Opportunities from 8,418 sends to a list built off a 231K-row public license registry.
6,575 Meta ads scanned down to 86 verified decision-makers at 38 qualified companies. An 8-stage pipeline that runs weekly on its own.
At 1,233 brands actively running Meta ads, so every email opens with something true about their current ads.
Client names withheld. Figures come from campaign analytics and Upwork records.
Different buyers, same discipline.
SaaS and software
High-volume lead gen up to 100K emails a month, help-desk and time-tracking tools, AI sales intelligence.
DTC and retail brands
Recruiting independent retailers and stockists for consumer brands, wholesale outreach.
Cybersecurity and MSSP
200-mailbox infrastructure builds, public-sector and MSP-partner lanes.
Financial services
Advisors, insurance agents, fractional CFO and COO firms. Regulated copy, no loose claims.
Construction and trades
Contractors, specialty trades, home improvement, construction tech, facilities.
Agencies and media
Marketing agencies, podcast advertising, white-label outbound, creator economy apps.
Manufacturing and hardware
Industrial distributors, CNC, plastics, metal fab, food and beverage, product studios.
Local and real-world
Solar installers, restaurant groups, property management acquisitions, events, education.
Every campaign runs the same seven steps.
The steps stay fixed. The signal, the data source and the angle change for each client.
Signal
Who has a reason to buy now: ads, hiring, funding, licenses.
List
Companies and decision-makers from the cheapest source that covers it.
Verify
Email waterfall plus strict verification. Catch-alls resolved, not guessed.
Qualify
AI yes/no gates on ICP, title and size, spot-checked by hand.
Write
Plain text, one idea per email, several angles tested at once.
Launch
Warmed mailboxes, ramped volume, every setting read back.
Reply
Replies classified and routed to Slack or CRM with a draft ready.
Systems I have built
Ad library signal engine
Finds brands actively spending on Meta ads, scores them, then finds and verifies the owner.
Public-data sourcing
License registries, federal contract awards and trade registries turned into clean lead lists.
Hiring and funding signals
LinkedIn job posts, Kickstarter raises and funding rounds matched to the right buyer.
Catch-all rescue
Accept-all domains usually get thrown away. A second verification pass recovers most of them safely.
Spam placement audit
A seed inbox subscribes to store newsletters and records where they land, plus SPF and DMARC faults.
Reply automations
Cloudflare Workers that tag replies, alert Slack, push leads into GoHighLevel and draft the answer.
LinkedIn DM pipeline
Finds companies posting about hiring SDRs, qualifies the poster, writes a 3-touch sequence daily.
Deliverability audits
Workspace-wide teardown of infrastructure, data quality and copy, with a ranked fix list.
Pre-launch QA
Scripts that lint copy for spam words and broken spintax and read back every sequence before a send.
Tools I run every week.
Sending
- Instantly
- Smartlead
- HeyReach
- SendPilot
- Google Workspace
- Outlook
Data and signals
- Apollo
- Clay
- Apify
- DiscoLike
- StoreLeads
- Meta Ad Library
- Google Maps
Verification
- Findymail
- LeadMagic
- Reoon
- BounceBan
- MillionVerifier
Automation and AI
- Cloudflare Workers
- GitHub Actions
- Make
- GoHighLevel
- HubSpot
- Claude
- Python
What protects your domains.
Warmup first
No cold send before two weeks of warmup, four when the calendar allows.
Ramped volume
Each mailbox climbs over three weeks, and only while bounce stays under 2%.
Clean data
No unverified or raw catch-all address ever gets sent.
Built to look human
No tracking pixels, no links in email one, a clear opt-out on every sequence.
Provable copy
Numbers in copy are verified floors. If it cannot be proven, it does not ship.
Checked twice
Every sequence and setting is verified on the platform before launch and in the first hour.
Tell me who you sell to.
I will come back with the signal I would use, how many contacts it produces, and the first email I would send. Contracts run through Upwork.
Hire me on Upwork